- "Life and Money with Frank Sisco"
(SM) is a coordinated
set of media events that are focused on bringing important information
about life and money to many people in an informative yet entertaining
way. Real people share real-life experiences through stories,
songs and other creative material, inspiring others with ways
to get more out of life and more out of money. The Life and Money
events consist of (a) monthly open-mic events at Borders Scarsdale,
(b) weekly radio shows (not on air during the summer months),
and (c) periodic community events. Here are the details.
- (a) Life and Money Open-Mic Event at Borders
Scarsdale (SM ) is
a fast-paced variety show with usually 15 guests and sponsors
on each two-hour show. Frank Sisco and Tom Sullivan cohost the
event which is quite entertaining and informative, featuring
financial sponsors and guests telling stories, business people
sharing experiences, and creative people performing their works
(such as songs, poems, jokes, skits, play excerpts), all done
in an enlivening atmosphere with a discussion of inspirational
themes and messages. It is similar to the Life and Money Radio
Show in its variety show format and theme, with similar guests
and sponsors, but has more of a feel of live theater because
of the visual aspect. Patrons of Borders and the public are invited
to not only watch and listen in the beautiful large cafe area,
but also to get up at the mic and share their own story, song,
poem, skit, joke or other creative material. The open-mic event
is held on the second Wednesday of every month, 7:45pm-10:00pm
at Borders Scarsdale, located at 680 White Plains Road, Scarsdale,
NY (Lord & Taylor Shopping Center) Tel #914.725.4637 (Craig
Kennedy is the Borders contact). Click on the particular underlined
item below to access that info.
-
- 1a.
Borders Open-mic event for Wednesday 6/12/2002, at 7:30pm
- 1b. Directions to Borders Scarsdale
- 1c.
Overview of open-mic events
- 1d. Sample flyer for 2/20/02 open-mic event
- 1c. Borders Scarsdale May 2002 flyer including mention
of the Life and Money open-mic event of 5/8/2002
- 2. Sponsors, including financial experts and others,
with key info
- 3. "Fish Story," a short story written by
Abigail Amy Beal
- (b) "Life and Money Radio Show"
(SM ) is a fast-paced variety show with usually 10 guests
and sponsors on each one-hour show. It airs live every Wednesday,
from 7pm-8pm on WVOX, at 1460 on the AM dial (throughout southern
Westchester County, NY, and the northern Bronx and Long Island).
The show is rebroadcasted on WVOX 1460AM every Saturday and Sunday
from noon to 1pm and also on the sister station WRTN 93.5 FM
throughout a large part of the metro tri-state area (NY, NJ and
CT) every Wednesday in the very early morning from 3am to 4am
for the many thousands of people up "in the middle of the
night." Click on the particular underlined item below to
access that info.
- 1. Flyer
about show
- 2. Article about radio show as it appeared on page
2 of The Standard Star (New Rochelle insert paper for The Journal
News) on 3/7/2002
- 3. Sponsors, including financial experts and others,
with key info
- 4. For each radio show - List of performances (including
names of sponsors, guests and others, along with links in some
cases to more info.
- 5. Directions to WVOX, WRTN Radio Station Building,
at One Broadcast Forum, New Rochelle, NY - 914.636.1460 (On air
call in number is 914.636.0110)
-
- (c) Life and Money Community Event (SM) is similar to the
Life and Money Radio Show and Life and Money Open-Mic Event at
Borders in its variety show format and theme, and its informative
and entertaining ways of providing helpful information about
life and money. However, each community event is tailored to
its particular audience. For example, a Life and Money Community
Event at the North End Seniors Center in New Rochelle, NY (held
on 4/3/2002) focused on life and money issues directly affecting
senior members (including (a) ways to get more income yet with
protection of principal, such as high-yield certificates of deposit
and equity-linked CDs, and (b) ways to protect against the potentially
devastating costs with certain long-term care insurance policies).
The selection of performers of songs, skits, and other creative
material were chosen especially for the audience (e.g. a poem
about being a grandmother (by Jean Busatti), skit about a funny
debate between a grandfather and grandson at the racetrack (Hal
Wickliffe and Tom Sullivan), songs from before the 1950s sung
by a harmony group (The Pelham Larks) and by singers (Edgar Caruana
and Jim Brownold), etc.)
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- Fees and sponsorships - There is no
fees paid by or paid to guests who are not sponsors. To cover
the costs of the shows, guests who are also sponsors (e.g. financial
advisors, CPAs, attorneys, bankers, mortgage brokers, small business
owners, other professionals, etc.) pay a fee to "Financial
Management Corporation" depending primarily upon the amount
of radio air time. A typical sponsor fee arrangement is $240
(approximately $10 per radio minute) for the following:
- 1. Participation (estimated time of 6 minutes)
on the "Life and Money Radio Show" aired live on WVOX
1460AM every Wednesday evening from 7pm to 8pm.
- 2. Rebroadcast of the above show on WVOX
1460AM every Saturday, from 12 noon to 1pm.
- 3. Rebroadcast of the above show on WVOX
1460AM every Sunday, from 12 noon to 1pm.
- 4. Rebroadcast of the above show on WRTN
93.5 FM (sister station which airs throughout the tri-state area
to millions of homes) every Wednesday early morning, from 3am
to 4am. (for the many thousands of people "up in the middle
of the night").
- 5. Participation in one Life and Money Borders
Scarsdale Open-Mic Event. (estimated time of 10 minutes)
- 6. Possible participation in one Life and
Money Community Event. (estimated time of 10 minutes).
- 7. A compact disc of the radio show in #1.
- 8. A listing on the website - www.lifeandmoney.com,
and the opportunity to include certain printed materials on the
website.
- 9. The opportunity to network with all the
individuals included above.
Advertising Fees - We do provide the
opportunity for prerecorded advertisements on our radio shows
for companies and individuals who are sponsors and who have advertising
messages in tune with the thrust, format and feel of the radio
shows. Please contact Frank Sisco for more information. |
